Category Archives: Internet Marketing

web marketing

How To Get More Customers To Your Website With Our Marketing Tips

Before you can get customers to your website you need to know how to market to them. If you are not marketing to customers, that they will not know where to go to find your company online. Here are some marketing tips for anyone that wants to get their business the attention it deserves.

You need to look into search engine optimization if you are trying to market a website. This is a way to get your website ranked on a website like Google so that you are able to capture more visitors that are searching for certain terms. The terms that people search for are called keywords. These are what you need to have on your website so that when people type in certain phrases or words, they are shown your website in the results and are more likely to visit.Internet Marketing Graphic

A website has to work properly if you want people to visit it again. People may come by your website once, but if it is hard to use then you may as well have shut the door on them. You want people to be able to find information within a click or two or else they are not going to come back and you will lose them as potential customers. It is better to have everything built properly by a good web designer or else you may not ever get the visitors you are looking for. After you have your website built, make sure you check out its statistics to see how well it is doing.

Do not use black hat methods to try and make your website more popular. The reason this is a bad idea is that websites like Google can detect these kinds of methods and that may cause your website to actually be penalized. What you want to do is work on methods that actually are going to help you do well without trying to fool the system. You may get fast results with black hat methods, but after time goes on they will actually come back to bite you.

Hire an Internet marketer that you know has the right skills to do the work for you. You can find out if an Internet marketer is someone that is helpful by looking for examples of their past work. If they do not have a portfolio or any links to what they have done in the past, then you need to make sure you go elsewhere. Everyone out there that is a freelancer will tell you they can do a job just because they are hurting for money sometimes. You don’t want someone like that just Googling what to do and then doing exactly what you can do yourself to make your website better.

Learning how to get more customers to your website with marketing is not that difficult if you are patient. It is a matter of taking your time and looking for the best avenues to market through. Use this advice and you can make money for your company.

web marketing

Some Tips For Improving Your Website For Marketing

If you have a website that you want to grow, one of the first things you need to do is determine how it can be improved for better marketing. But if you are like most people, you are probably wondering how you should do it.

Well, we know enough about website marketing to know that there are three main factors that should be in any website to become truly marketable.

The first factor is the layout. It does not take a genius to know that layout is 100%, everything, that is, at least for your first-time visitors. What you want to do is have your website audited by professionals. By professionals, we mean Search Engine Optimization (SEO) professionals.

SEO are practices are aimed at making any website rank on Google for different keywords. While at first glance it may seem like it has nothing to do with a website’s layout, the fact of the matter is that among the 200 factors that Google’s search engine algorithm takes into consideration for ranking websites, one of them is called bounce rate.Web Marketing

Bounce rate is the percentage of your visitors who clicked on the X or back button after seeing only one page. The higher the bounce rate, the more trouble it is for you. A high bounce rate often happens when the layout is not engaging enough for the visitors. Please take note, an engaging layout is not necessarily a beautiful layout. And we have seen our share of websites that, relatively speaking, did not look too good but had a low bounce rate.

The second factor for making your website more marketable is the content. Like the layout, your content needs to be engaging. Publish content that is a mix of human interest and solid info. What you want to do is target different segments of your audience so that your content gets shared on their social media accounts. Create videos, infographics and long articles to keep your visitors occupied.

The third factor for making your website more marketable is an incentive. By incentive, we do mean something valuable that your audience would be willing to exchange for their email address. It could be an ebook or something else. It really doesn’t matter. What matters is that the content is valuable enough to be worth the trust.

Once you have hacked the three factors – layout, content, and incentive – you will be tackling the three different marketing channels that seasoned online marketers are extensively using. These are SEO, social media marketing, and email marketing.

Making your website more marketable and profitable takes time, effort and money. However, no matter how much you put into your website with regards to the different marketing methods, it will not matter unless you are settled on your brand and your business%u2019 Unique Selling Proposition, or what sets your business apart. That said, before doing anything, make sure to brainstorm with your team about the kind of business you want to promote.