Have you noticed how much competition there is online for roofers in Wirral to get the slightest bit of traffic? It does not matter where in the country your roofing company is based, there is going to be some type of competition. However, with competition comes the chance to make a serious income if you know what you are doing and can beat out your competition. The internet is not much different than how it use to be to market a business. You just have to be unique and be able to catch your audience’s attention. However, that has become harder to do with an audience that has less than a three-second attention span! The following internet marketing strategies will ensure that your roofing company gets the attention it needs.
One of the best places to get in front of your audience is on the social media networking platforms. However, you can not go on Facebook and advertise for roofing work. No one is on Facebook looking for a roofing company in Wirral. However, this is your chance to slowly sneak in and gain the trust of a lot of potential customers. You will want to create a Facebook page for your roofing business and begin to post about local community events. Always be sure to place a significant amount of time on any charities of events you are involved with. Then place a low budget ad campaign to bring in local fans of the page. Local members of the community will share and comment on your posts while never once think they are getting sold to, they will begin to consider you a trusted friend who just happens to own a roofing company! During this time you always want to post helpful tips about their roofing needs, but never sell them. If you do plan to put up any promotion make sure it is a great deal just for fans of the page. Make them feel special and they will recommend and use your service.
Another great way to market your company in Wirral is through the use of video. However, you cannot be like every other roofing company on Youtube. Think outside of the box and do something that s going to entertain and educate. Talk to your team and look for special talents that may come in handy in a video. If you can grab attention, you are going to gather a lot of subscribers who will not look at you like all the other roofing companies, you will be the one they remember and call.
Of course, you will want to ensure that your website is optimised for mobile and local traffic as this is where the majority of your leads are going to come from. If you are unsure how to do this, look for a specialist who will be able to update your website and content.
As you can see, it is not going to be as difficult as you imagined to use internet marketing techniques to bring in new roofing leads and customers from Wirral!