The only way to cross that barrier between a small accounting firm and a successful accounting firm in Wirral is by implementing a long-term marketing strategy. In this day and age, most marketing is handled on the internet. A lot of the same marketing concepts still apply, but they are applied in new ways that may not seem so obvious at first.
There are nine digital marketing strategies that are generally considered worth consideration. Of those strategies, there are a handful that you may as well consider mandatory. Those being:
- Search engine optimization.
- Social media marketing.
- Email marketing.
Are you curious as to how these strategies could be applied to your Wirral accounting firm?
SEO For Accountants.
Accounting firms are all about the numbers and SEO is all about the letters. You need quality content, relevant keywords, and links from authority websites if you want this marketing technique to benefit your business.
No chartered accountants Wirral business should operate without an in-depth SEO strategy and this applies to accounting firms as well. An effective SEO strategy will maximize the amount of traffic that is coming to your website. That means maximum leads and maximum conversion if implemented properly. It’s the first step in growing from a small firm to a successful firm.
SMM For Accountants.
This is a fairly new marketing strategy, at least in comparison to the other options, but it has risen to become one of the most dominant. If used properly, social media can skyrocket your brand awareness to new heights that would have taken years to achieve otherwise. As with SEO, it’s a marketing method recommended for any business with an online presence.
The key to succeeding with SMM as a small firm is learning to use the right social channels at the right time. You can’t be expected to maintain a fully active account across all platforms. Besides, posting pictures on Pinterest isn’t going to help your firm. Pinterest helps e-commerce businesses. Instead, you would target Twitter, Google Plus, and LinkedIn. Facebook is always an option as well.
Email Marketing For Accountants.
Email marketing is one of the oldest forms of digital marketing. It’s died down to some degree over the past few years. The key is understanding the fine line between email marketing and bombarding people with spam.
A mailing list that regularly sends out eye-catching offers is a great tool to have. It’s important the emails are formatted in a way that is mobile friendly. Most people these days are reading their emails on their smartphones. Email marketing is a great way to get return clients who have used your service in the past.
Get Help From A Marketing Firm.
As an accounting firm, your business is great at accounting. Marketing firms are great at creating effective marketing strategies. You’re never advised to tackle all of these marketing obstacles yourself when there are teams of trained individuals ready to do the work for you. Working with a marketing firm also greatly increases the chance of a successful marketing campaign.