If you are a builder in Chester, it is absolutely necessary that you familiarise yourself with the most effective ways to market your business online. People are using the Internet to find local businesses, and if your business can’t be found, you are leaving money on the table.
Marketing your business online has everything to do with knowing which websites the people in Chester are using. While it’s obvious that they use social media sites, you might want to do research on which specific websites they are using. While Facebook is obvious, there might be other websites out there that they use to connect.
Once you know which social connect websites are heavily used by Chester residents, you can go ahead and make your presence felt. You should set aside money for advertising. But take the time to connect to people. On Facebook, create a Facebook page for your business and then add people. Invite your friends and family to share the page.
As you are building your presence in social media, make sure to build a website. You may think you don’t need a website, however, the truth of the matter is that people only recognise a business is legitimate if there is a website they can check. You don’t need to worry about the cost of building one. For less than 15 pounds, you can register a website name and for less than ten pounds per month, you can have subscribe to a hosting account. You do need to invest in website design, though. Have a professional do your website layout. Again, do not worry about the cost because you can get the job done for less than 500 pounds.
Once your website is ready, promote it and link it to your Facebook page. But do not stop there. Make sure to do Search Engine Optimisation (SEO) on it. SEO is really nothing more than the art and the science of making your website rank on Google for your most important keywords.
Optimising your website for Google is difficult and the results are not guaranteed. That said, it’s better off if you hire a professional SEO specialist in Chester. Make sure that the one you hire has experience in doing optimisation for Google local search. If you’ve searched for local businesses on Google, you will notice that there is a boxed section that has a locator map at the top and listings below. That is Google search.
Aside from doing work on Google, have your business listed on the different websites for local professional workers. It will take to build your reputation and increase your rankings on those websites, you can jump start your reputation by asking former and current customers to leave a review on your page.
Social media, Google Local Search and professional websites are just some of the ways that you can market online, however, we are pretty confident that the bulk of your builders business will come from them.